Your website is your 24/7 salesperson. It's working while you sleep, while you're on the job, and while you're spending time with family.
The question is: Is it actually selling?
For small businesses in McDonough and across Henry County, a good website isn't nice to have—it's essential.
Some websites convert visitors into customers. Others just sit there, collecting digital dust.
Here are 10 features that separate the winners from the losers.
We covered this in depth in our mobile-first design article, but it bears repeating: if your website doesn't work perfectly on phones, you're losing customers.
Load fast on mobile data connections
Display properly on all screen sizes
Have tap-friendly buttons and links
Show readable text without zooming
Mobile-first isn't optional anymore. It's the baseline.
Speed matters. A lot.
53% of mobile users abandon sites that take longer than 3 seconds to load
Every 1-second delay reduces conversions by 7%
Google uses page speed as a ranking factor
For McDonough businesses, fast hosting matters. Choose a provider with good infrastructure, not the cheapest option.
Here's a painful reality: some business websites make it hard to contact them. Don't be that business.
Visible on every page (header or footer)
Clickable on mobile (tap to call)
Consistent everywhere (same phone and address across all platforms)
For McDonough businesses, a local phone number (404, 678, 770 area codes) builds trust. Make it easy to call you.
If you want McDonough customers to find you on Google, you need local SEO.
Google Business Profile (claimed and optimized)
Local keywords in your content ('web design McDonough GA')
Your name, address, and phone on every page
LocalBusiness schema markup
Location-specific landing pages if you serve multiple areas
Local SEO is how you show up when someone searches 'near me' or 'in McDonough.'
Social proof sells. When potential customers see that others have had positive experiences, they're more likely to trust you.
Feature testimonials on your homepage
Create a dedicated reviews/testimonials page
Include reviewer names and locations (with permission)
Link to your Google reviews
Add review schema markup for star ratings in search results
For local businesses in Henry County, reviews from other local customers carry extra weight. 'Best web designer in McDonough' means more than a generic testimonial.
Visitors shouldn't have to think about where to go. Guide them.
Simple menu structure (5-7 items max)
Clear labels (not 'Our Approach' — use 'Services')
Breadcrumbs on deeper pages
Search function for larger sites
One clear action per page
Action-oriented text ('Call Now,' 'Get a Quote,' 'Schedule Today')
For McDonough businesses, your primary CTA is probably 'Call Us' or 'Get a Quote.' Make it obvious.
Each service or product deserves its own page. This helps with SEO, clarity, and conversions.
SEO (more pages to rank)
Clarity (visitors find exactly what they need)
Conversions (focused messaging for each offering)
Service schema for services
Product schema for products
FAQ schema for frequently asked questions
LocalBusiness schema for your company info
This is technical but important. It helps you show up in rich snippets and knowledge panels.
A blog is how you attract new visitors who aren't searching for your business name yet.
How-to guides related to your services
Local news and events (shows community involvement)
Case studies and success stories
Industry tips and insights
Answers to common customer questions
Consistent blogging (2-4 posts per month) compounds over time. Each post is an entry point for new customers.
Beyond testimonials, there are other ways to build trust.
Professional design — A polished site signals legitimacy
Security badges — SSL certificate, secure payment icons
Professional memberships — Chamber of Commerce, industry associations
Awards and certifications — Display them proudly
Years in business — 'Serving McDonough since 2010'
Photos of your team and location — Humanize your business
Trust is earned, but your website can accelerate it.
You can't improve what you don't measure.
Google Analytics 4 — Know how visitors find and use your site
Google Search Console — See what search terms bring people to you
Call tracking — Know which website visits lead to phone calls
Form tracking — Measure quote requests and contact submissions
Review your analytics monthly. Look for which pages get the most traffic, where visitors drop off, and how many visitors convert to leads.
At EJM Services, we build websites for McDonough and Henry County businesses that include all 10 of these features—and more.
Discovery — We learn about your business, customers, and goals
Strategy — We plan the features and content that will drive results
Design — We create a mobile-first design that represents your brand
Development — We build a fast, secure, SEO-optimized website
Launch — We deploy your site and set up tracking
Support — We provide ongoing maintenance and optimization
Every site we build includes local SEO, analytics, and the features your business needs to succeed.
For a professional website with these features, expect to invest $3,000-$15,000 depending on complexity. We offer free quotes—call 404-807-9258.
Typically 4-8 weeks for a custom small business website.
We recommend it. Security updates, content changes, and performance optimization are ongoing needs. We offer maintenance plans.
We can assess your current site and recommend improvements. Sometimes a refresh is enough; sometimes a rebuild makes more sense.
Make your phone number prominent and clickable, add clear CTAs, improve your local SEO, and create content that answers your customers' questions.
Check your current website against these essentials:
If you checked 'no' to any of these, let's talk.