Lead Generation

7 Ways to Get More Calls from Your Website in 2026

Your phone should be ringing. If you have a website but aren't getting calls from it, something's broken.

For businesses in McDonough, Stockbridge, and throughout Henry County, your website should be your hardest-working employee — generating leads 24/7. Here are 7 proven ways to turn more visitors into callers in 2026.

Make Your Phone Number Impossible to Miss

This sounds obvious, but you'd be amazed how many businesses bury their contact info.

Best Practices:

Header placement — Your phone number belongs in the top-right corner of every page

Click-to-call — On mobile, the number should be tappable (not just text)

Large, readable font — No squinting required

Contrasting color — Stand out from the background

Repeated in footer — Catch visitors who scroll to the bottom

The "Sticky" Header: Consider a header that stays visible as users scroll. Your phone number is always one tap away.

[EJM Services Logo] 📞 404-807-9258

Example: [EJM Services Logo] 📞 404-807-9258

Add Click-to-Call Buttons Throughout Your Site

Don't make visitors hunt for your number. Put call buttons where decision-making happens.

Strategic Placement:

Above the fold — First thing visitors see

After service descriptions — When interest is highest

In testimonials sections — Social proof + action = calls

Near pricing information — Ready to buy

Contact page — Obvious, but optimize it

Thank you pages — After form submissions

Button Best Practices:

Use action-oriented text: 'Call Now' or 'Get Free Estimate'

Make buttons large enough for mobile thumbs

Use contrasting colors that stand out

Add a phone icon for instant recognition

Optimize for 'Near Me' Searches

When someone in McDonough searches 'web design near me' or 'plumber near me,' you want to show up.

Local SEO Essentials:

Google Business Profile — Claim, complete, and optimize it

Consistent NAP — Name, Address, Phone number identical everywhere

Local keywords — 'McDonough,' 'Henry County,' 'Stockbridge' in your content

Location pages — Dedicated pages for each service area

Local schema markup — Helps search engines understand your location

Reviews — Encourage customers to mention your city in reviews

The Numbers:

76% of people who search for something nearby visit a business within a day

28% of those searches result in a purchase

Local SEO isn't optional for Henry County businesses. It's essential.

Use Compelling Calls to Action

'Contact us' is weak. 'Call us for a free estimate' is better. But you can do more.

Strong CTAs Include:

Specific benefit — What do they get by calling?

Urgency (when appropriate) — 'Call today for same-week service'

Risk reduction — 'Free consultation — no obligation'

Social proof — 'Join 500+ satisfied Henry County customers'

Examples by Industry:

Business Type	Weak CTA	Strong CTA
Plumber	Contact us	Call now — we arrive in 60 minutes
Attorney	Free consultation	Talk to a lawyer today — no fee unless we win
Landscaper	Get a quote	Free estimate — we come to you
Web Designer	Learn more	Call for a free website review

Display Social Proof Near Contact Points

People call businesses they trust. Build that trust right next to your phone number.

Types of Social Proof:

Customer testimonials — Real words from real customers

Review count — '5-star rated on Google'

Years in business — 'Serving Henry County since 2010'

Customer count — 'Trusted by 500+ local businesses'

Certifications/badges — Professional credentials

Guarantees — '100% satisfaction guaranteed'

Placement Strategy: Put your best testimonial right next to your phone number. When they see positive reviews and your contact info together, calling feels safe.

Speed Up Your Website

A slow website kills calls. Here's why:

The Impact of Speed:

53% of mobile visitors leave if a page takes longer than 3 seconds to load

Every 1-second delay reduces conversions by 7%

Google penalizes slow sites in search rankings

Speed Optimization:

Compress images — Large images are the #1 speed killer

Use caching — Store frequently accessed data

Minimize plugins — Only use what you need

Quality hosting — Cheap hosting = slow hosting

Content delivery network (CDN) — Serve content from servers closer to visitors

Test Your Speed: Use Google PageSpeed Insights. If you're not in the green zone, you're losing callers.

Create Dedicated Landing Pages

Your homepage serves many purposes. Landing pages serve one: get the call.

What Makes a Good Landing Page:

Single focus — One service, one offer, one action

Strong headline — Clearly states the benefit

Minimal navigation — Reduce distractions

Clear CTA — Call button prominently displayed

Relevant content — Answers the visitor's specific question

Trust elements — Testimonials, guarantees, credentials

Use Landing Pages For:

Google Ads campaigns

Social media ads

Service-specific promotions

Seasonal offers

Example: Instead of sending ad traffic to your homepage, send it to `/mcdonough-web-design` with content and CTAs specific to that service.

Bonus: Make It Easy to Call at Every Step

Map out your customer's journey and ensure calling is always an option:

Search

They find you on Google (local SEO)

Land on site

Phone number visible immediately

Read about services

CTA after each service description

Check testimonials

Call button right there

Have a question

Click-to-call in FAQ section

Ready to buy

Multiple call options on contact page

Every page, every section, every scroll — calling should be one tap away.

Track Your Results

You can't improve what you don't measure. Implement call tracking:

Options:

Call tracking numbers — Unique numbers for different pages/campaigns

Google Analytics events — Track click-to-call actions

Call recording — Review calls for quality and training

What to Measure:

Total calls from website

Calls by page/section

Calls by traffic source

Call-to-conversion rate

Ready to Get More Calls?

At EJM Services, we build websites that don't just look good — they perform. Every site we create is optimized to turn visitors into calls, and calls into customers.

Our approach includes:

Click-to-call optimization

Our approach includes:

Local SEO for Henry County

Our approach includes:

Fast-loading, mobile-first design

Our approach includes:

Strategic CTA placement

Our approach includes:

Landing page creation

Our approach includes:

Conversion tracking setup

FAQ: Getting More Calls

How do I make my phone number clickable?

Use tel: links. For mobile: <a href='tel:404-807-9258'>404-807-9258</a>. On mobile, this opens the phone app automatically. On desktop, it can open your default calling app.

Where should I place call buttons?

Strategically: header, above the fold, after service descriptions, near testimonials, in pricing sections, contact page, and thank you pages. Basically, anywhere a visitor might be ready to call.

What's the best call-to-action text?

Be specific and benefit-oriented. 'Call now for free estimate' beats 'Contact us'. Include urgency when appropriate: 'Call today for same-week service'.

How do I track calls from my website?

Use call tracking numbers, Google Analytics event tracking for click-to-call actions, and call recording software. This shows you which pages and campaigns drive calls.

Should I use a phone number or contact form?

Both! But prioritize the phone number for immediate action. Many local customers prefer calling over filling out forms. Make calling the easiest option.

Let's Make Your Phone Ring

Your website should be generating calls. If it's not, let's fix that.

Click-to-Call
Local SEO
Speed Optimization

Call Optimization Audit

Check your current website:

If you checked 'no' to any of these, we can help.

Start Getting More Calls Today

404-807-9258

🌐 ejm.services

📍 McDonough, GA

🗺️ Serving: McDonough, Stockbridge, Hampton, Locust Grove & Henry County

Your Phone Should Be Ringing

Stop letting visitors leave without calling. Let's optimize your website to turn clicks into customers.