How Much Does Digital Marketing Cost in 2026? The Complete Pricing List by Service
Quick answer: small business digital marketing costs $500 to $5,000 per month in 2026. Local SEO runs $500–$1,500/month, Google Ads management $400–$1,500/month plus ad spend, social media management $400–$2,000/month, and email marketing $200–$800/month. Full-service agency retainers run $1,500–$3,500/month. Below is the full pricing list by service and business type, with 12-month totals so you can budget honestly.
For the local SEO line specifically, an SEO company McDonough GA businesses trust typically charges $500–$1,500/month. Our Local SEO Services page covers exactly what that retainer includes — content, Google Business Profile management, citations, and review growth.
Digital Marketing Cost List by Service (2026)
The list most business owners need first — what each channel costs to run for a year:
Local SEO Program
Best for: Winning the Google map pack and organic rankings in your service area
Google Ads (PPC) Management
Best for: Immediate leads while SEO compounds; high-intent service searches
Social Media Management
Best for: Brand awareness, community trust, and visual service businesses
Email Marketing
Best for: Repeat customers, reviews, and referrals — highest ROI channel
Website + SEO Bundle (local boutique agency)
Best for: Businesses starting from zero that need the site and the traffic engine together
Full-Service Agency Retainer
Best for: Established businesses wanting SEO + ads + content + reporting under one roof
Digital Marketing Cost by Business Type
| Business Type | Typical 2026 Monthly Budget | What the Budget Goes To |
|---|---|---|
| Trades & Home Services (plumbing, lawn care, HVAC) | $1,000 – $2,500/month | Local SEO + Google Ads dominate; map pack presence drives most leads |
| Restaurant / Cafe | $500 – $1,500/month | GBP management, social media, review generation, local SEO |
| Professional Services (law, accounting, consulting) | $1,500 – $4,000/month | Authority content, SEO, LinkedIn presence, email nurture |
| Medical / Dental | $1,500 – $5,000/month | Compliance-aware SEO, paid search, reputation management |
| Retail / E-Commerce | $2,500 – $7,500/month | Shopping ads, email/SMS, CRO, product page SEO |
| Real Estate / Property | $1,000 – $3,000/month | Local SEO, listing syndication, paid social retargeting |
Monthly Line Items: What You're Actually Paying For
- Local SEO (content, GBP, citations)$500 – $1,500 / month
- Google Ads management fee$400 – $1,500 / month
- Google Ads spend (media)$500 – $5,000 / month
- Social media management$400 – $2,000 / month
- Email marketing platform + management$200 – $800 / month
- Website hosting & maintenance$50 – $150 / month
- Review / reputation tools$50 – $200 / month
Realistic all-in digital budget for a typical Henry County small business: $1,000–$2,500/month across one or two channels done well.
5 Factors That Change the Price
- Competition in your market — metro Atlanta keywords cost 2–3x more (ads and SEO) than Henry County local terms.
- Number of channels — each additional channel adds management time, but bundles usually discount 15–25%.
- Service area size — each additional city usually needs its own landing page and citation work.
- Content volume — blog content runs $100–$500/post; programs that publish 2–4x/month compound faster.
- Ad spend commitment — under $500/month of Google Ads spend rarely generates stable lead flow.
How EJM Services Prices Digital Marketing
We're a Henry County, Georgia web design and digital marketing team. Local SEO programs start at $500/month, Google Ads management at $400/month + spend, and website + SEO bundles at $1,500 upfront + $500/month— typically 40–60% below comparable Atlanta agency retainers, because we're local and keep overhead low.
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Get My Free QuoteRelated Guides
- How Much Does a Website Cost in 2026? Pricing List
- SEO Services for Small Businesses: Costs & ROI (2026)
- Google Ads Cost for Georgia Small Businesses (2026)
- Digital Marketing in McDonough & Henry County: Complete Guide
- Choosing a Digital Marketing Agency in McDonough, GA
Ready to Grow Your Business?
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